We're all guilty of "OVERSHARE"

Pringles has launched a campaign called Help the Oversharers. Basically, they noticed that people tend to share a little too much random, boring, irrelevant or bizarre stuff on social media, rather than sharing something good like Pringles (of course). So they have launched Help the Oversharers. The most exciting part of it is a facebook functionality thing called "OVERSHARE"- get this and it neatly sits next door the "Like" button at the end of everyone's statuses...That's what we thought, cool camapign, awesome idea- I can DEFINITELY use this/spread this and get people talking.

The overwhelmingly disappointing thing is that when you click this next to your friend's status that says, "I ate toast," it doesn't seem to work like the much loved and used "Like" button, it instead asks you to comment. 


Doesn't that defeat the purpose? (and to make it worse, OVERSHARE comes and goes as it pleases from one's homepage.)

Kulula just gets sharper!

Kulula is my number one for entertainment, wit, brilliant advertising and for clients-with-guts (a list a little short to begin with).
This was a brilliant tactical campaign in response to a Daily Star article in the UK warning travellers to South Africa of earthquakes...(cough. splutter. spit.)

Hear out the advice for Brits from South Africa's white Zulu, Zumo: www.zumowarnings.co.za
Via:  Bizcommunity