Trevor does Travel

Okay, so I've been particularly dormant recently, but seem to have just been woken up by a little bit of mindless fun. I'm keen to see what happens with this new Kulula campaign featuring Trevor, their new resident "blogger."

Check it out here:  http://www.trevdoestravel.co.za/

I think I might like it. Not only is it fun, but it seems to be refreshingly lacking that underlying corset of corporate brand blueprinting, layering, linking, tiering...you know what I mean. For Kulula: They're about travel. They're always fun. Simple as that.

If only other brands knew what the freedom of a few dodgy metaphors and malapropisms could do...