Monday, April 12, 2010

Still waiting Trev...

I did a little experiment. 


It says: @JayneHolness my darling. just tweeting to say i got your question & I'll have my reply up this week. Stay pretty angel. Trev  (28th Feb)


Granted your average Kulula traveller outside the advertising industry would be highly unlikely to post a random question on the website, a response would have been nice.  


On another note and perhaps more to the point, despite "Trev's" lack of response, the website otherwise remains quite engaging and is a novel idea. Twitter is a waste of time for this campaign though.  I just think they need to decide to what extent they bring "Trev" to life. It feels like a character was created to communicate sales pitches in an engaging way (brief), and Trev's role in this has remained just that when it feels he has quite a bit more potential.


Slight Sadness.

http://twitter.com/TrevDoestravel

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