Still waiting Trev...

I did a little experiment. 

It says: @JayneHolness my darling. just tweeting to say i got your question & I'll have my reply up this week. Stay pretty angel. Trev  (28th Feb)


Granted your average Kulula traveller outside the advertising industry would be highly unlikely to post a random question on the website, a response would have been nice.  


On another note and perhaps more to the point, despite "Trev's" lack of response, the website otherwise remains quite engaging and is a novel idea. Twitter is a waste of time for this campaign though.  I just think they need to decide to what extent they bring "Trev" to life. It feels like a character was created to communicate sales pitches in an engaging way (brief), and Trev's role in this has remained just that when it feels he has quite a bit more potential.


Slight Sadness.

http://twitter.com/TrevDoestravel

Trevor does Travel

Okay, so I've been particularly dormant recently, but seem to have just been woken up by a little bit of mindless fun. I'm keen to see what happens with this new Kulula campaign featuring Trevor, their new resident "blogger."

Check it out here:  http://www.trevdoestravel.co.za/

I think I might like it. Not only is it fun, but it seems to be refreshingly lacking that underlying corset of corporate brand blueprinting, layering, linking, tiering...you know what I mean. For Kulula: They're about travel. They're always fun. Simple as that.

If only other brands knew what the freedom of a few dodgy metaphors and malapropisms could do...