Christmas advertising so i don't forget...or don't remember?

Does advertising insist on imposing Christmas on me before summer has even hinted at arriving?

There was one of those endorsed brand-type ads on TV the other day with Soli Philander. The ad was for some cake mix- the actual brand flew completely over my head because of what kind of cake it actually was. It was a Christmas cake. On his baking table, there was some tinsel and a few other things Christmasy...CHRISTMAS, for crying out loud!

I checked my calender and my washing basket, it is September. And in September where I live, winter only hints at leaving, but really stays for a another impolite month or two, so i can't honstely be expected to worry about Christmas, can I? Also, why on earth would anyone be thinking of making Christmas cake now? Christmas shopping is even somewhat far-fetched- the average South African is likely more concerned with either September's payday or the start of some warmer weather to be worrying about how many raisins and things to put in their ??? Christmas cake mix.

Thankfully, I am able to boycott Christmas this year. I owe at least half my disinterest in this "symbolic" day to products and advertisers that use it simply to up their sales by pretending to be in the spirit of things. It's one thing when the start of summer is invaded with green and red bells and whistles, but quite another when it's at a time I'm not even sure if the last snow has fallen.