Thursday, September 10, 2009

Irk of the Month



I really don't like ranting and do not find it necessarily constructive, but after being made aware of the All Bran "Regular Jane" radio advert, I have exempted myself from relative diplomacy in favour of outright rejection and potentially childish protest.

So, after Regular Jane completes her 10-day All Bran fibre Challenge, she is confident and renewed enough to embrace her entire world. As if she is speaking, the final line goes something like this:

"Hello Birds, Hello World, HELLLO Mr Postman!"

Am I correct in assuming that the ad/brand is suggesting that she really did "get it
all"...?
 

On a slightly critical note, is it really relevant to a wheat cereal if it is the case? Also, someone as diligent as Regular Jane is making a conscious effort to live a balanced lifestyle and eat healthy food. Is it, therefore, not somewhat contradictory to the conscience of a health brand to allude to an affair or a bit of action with a stranger using a sleazy, old-fashioned allusion? I'm certain that the revitalising benefits of All Bran could have been far better translated into a consumer-resonant message or analogy.

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