Their latest, brought to my attention by cherryflava , is an ad that TLC did for Nampak's Lifestyle stretch fit sanitary pad brand using an actual basin in a bathroom. TLC claims this to be "a South African first in innovative washroom advertising platforms."
Cough.
While the use of a basin and drain may be new, I fervently disagree that it is in any way innovative, especially when the first brand to be exposed to this platform is a sanitary pad brand.
Somehow, when you stick the image of a sanitary pad over the drain hole, all positive adjectives to describe this phenomenon get washed down the drain simultaneously.
Let's be honest, despite the repulsive imagery, I can't imagine too many women associate any drain in a public restroom with anything clean and sanitary, let alone consider it a link, in any way, to their own bodies. Considering the uncomfortable, and dirty, position TLC and Nampak have put consumers in, it makes the main message and brand promise of Nampak's Lifestyle stretch fit sanitary pad (absorbency) a completely redundant feature of the advertising (ignoring the fact that the communication, in fact, suggests the miraculous disappearance of all period remnants altogether).
I think this is a pathetic attempt at advertising. Not an ounce of brand thought has gone into this, besides the desire to make a profound impact. In this case, I suspect the impact will be somewhat negative.
Says TLC, "The creative resembles the actual product, whilst drawing attention to its unique selling points - its stretch fit and super absorbent core - at the same time."
Yes, you definitely draw attention, but sadly not the kind you insist on.
Via: Cherryflava and bizcommunity
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